2 Comments
Jan 29Liked by Edmar Ferreira

This covenant is so good that publishers spend a lot of money to fit themselves to Google's "framework". The magic is that publishers do this on their self-interest.

In fact, the entire SEO industry is exactly this. Companies spend millions and millions of their own money to make their structure fit the mold Google say they should have.

But as you brilliantly said, the times they are a 'changing and this model won't be as effective anymore. Let's see what the future holds for this market.

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