Google and publishers once had a straightforward deal: Google's search engine brought traffic, and publishers provided content. This symbiotic relationship worked well, benefiting both sides. Google grew with its ad model, and publishers got more readers.
This covenant is so good that publishers spend a lot of money to fit themselves to Google's "framework". The magic is that publishers do this on their self-interest.
In fact, the entire SEO industry is exactly this. Companies spend millions and millions of their own money to make their structure fit the mold Google say they should have.
But as you brilliantly said, the times they are a 'changing and this model won't be as effective anymore. Let's see what the future holds for this market.
This covenant is so good that publishers spend a lot of money to fit themselves to Google's "framework". The magic is that publishers do this on their self-interest.
In fact, the entire SEO industry is exactly this. Companies spend millions and millions of their own money to make their structure fit the mold Google say they should have.
But as you brilliantly said, the times they are a 'changing and this model won't be as effective anymore. Let's see what the future holds for this market.
Yes, you nail it with "The magic is that publishers do this on their self-interest."